National account managers are responsible for managing relationships with ongoing clients, especially those who are considered of high importance and make a large amount of purchases. National account managers should also research new clients in order to establish new accounts.
It is important for these account managers to foster trust with clients to ensure ongoing purchasing from the company, and they also develop and deploy detailed plans to increase sales and profits. There are both short-term and long-term goals in this position, and national account managers usually oversee a team and its work, so scheduling, hiring, and human resources duties are usually necessary. National account managers may also oversee the efforts of a sales team, so it's important to be able to drive their vision and establish attainable goals.
Those in this position may also lead promotions and marketing efforts to familiarize the public with the company's products and improve its reputation, and the market and competitors' products must be monitored to understand current trends and how to best improve the company's standing. When interacting with clients, they must be able to present the company as favorable over others, and they may also have budgets to be met in their daily duties. A bachelor's degree or higher in business administration is generally required for this position.
National Account Manager Tasks
Liaison between sales and marketing, aiding the development of point of purchase material and marketing of current and new products.
Define and achieve sales goals, budgets and margin targets.
Submit monthly and quarterly sales recaps outlining the wins and losses.
Work directly with key accounts to ensure proper service levels are maintained, special projects are executed and promotional displays are implemented.